A BEHAVIOR-LED
DESIGN PRACTICE
MTBA
MT Behavioral Architecture.
We bring business, brand, people and place together.
We create experiences around how people think, feel and behave.
BUSINESS × BRAND × BEHAVIOR × ARCHITECTURE
The Framework
BUSINESS × BRAND × BEHAVIOR × ARCHITECTURE
BUSINESS
What needs to work?
×
BRAND
What should it mean?
×
BEHAVIOR
What should people feel and do?
×
ARCHITECTURE
How can space support it?
The value is not in any one of these disciplines. It is in how they work together.
The MTBA Approach
01 - MTBA Philosophy
We believe good design starts beyond aesthetics.
We bring business, brand, human behavior and architecture together to create solutions that are meaningful, memorable and work in the real world.
Design should not only look good — it should make things work better.
03 - The Questions We Ask
What does the business need to achieve?
What should the brand mean and be remembered for?
What should people feel, do and experience?
How can design and architecture bring them together?
02 - The Framework
Business × Brand × Behavior × Architecture
04 - How We Work
We start with the problem, not the design.
We connect business strategy, brand, human behavior and architecture to find the right solution.
Depending on the project, we can work from strategy to brand to space — or wherever the challenge begins.
MTBA Journal
1. Field Notes
2. Case Studies
This is the space to introduce your Projects section.
Give a brief overview of the types of projects featured below.
Case Study Title
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why you created this project and what makes it significant.
Case Study Title
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why you created this project and what makes it significant.
Case Study Title
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why you created this project and what makes it significant.
Case Study Title
Share information on a previous project here to attract new clients. Provide a brief summary to help visitors understand the context and background of the work. Add details about why you created this project and what makes it significant.
Our Story
About us
This is a space to share more about your business: who's behind it, what it does and what this site has to offer. It’s an opportunity to tell the story behind the business or describe a special
service or product it offers. You can use this section to share your company's history or highlight a particular feature that sets it apart from competitors.
Contact Us
This is the space to share your business's contact information.
ADRESS
500 Terry Francine Street, CA 94158
info@mysite.com
PHONE
123456789
OPENING HOURS
Mon - Fri 9:00 am – 5:00 pm
Saturday 9:00 am – 2:00 pm
Sunday 9:00 am – 2:00 pm